SpotOn is a SMS based Advertising Network which attempts to increase the ROI of publisher's remnant inventory by offering category, contextual, location based, demographic and behavioral targets to advertisers.

SpotOn aggregates prime as well as remnant inventory across several SMS publishers i.e. Mobile Short Codes, Mobile VAS players, Mobile Networks, Internet Communities with Mobile services and Organizations with mobile services that makes its cumulative reach on SMS very wide.

It basically delivers value to both advertisers and publishers through its network making it a win-win for both publishers and advertisers.

The platform provides advertisers to one point access for all planning and coordination across multiple destinations. It provide effective campaign planning and better Media efficiencies for advertisers through a single point of contact.

At the receiver end, it provides Opportunity to publishers to optimize and monetize inventory and get better ROI. It also protects the publishers primary pricing for its prime inventory and instead focuses on getting good ROI for the publishers.