Hangvertiser, which can be used by Laundry and Dry Cleaning Services as an alternative to wire and plastic hanger, carries printed advertising messages to affect direct marketing.

According to their promoters it has two main definitional characteristics which distinguish it from other types of marketing tools. The first is that it attempts to send brand messages directly to consumers, without the use of intervening media. The second characteristic is that Hangvertiser has a 100% recall value because of the high visibility of advertisement, which results in driving purchases.

Hangvertisers also promote the 'green' factor since they are made from recycled and recyclable paper. These are made from imported Kappa board, making them 100 per cent environment friendly.

These hangers are available free of charge to Laundries and Dry Cleaning Services.

Some of brands such as Reid & Taylor, JBL, Stevens & Brothers and Zee News have already commenced campaigns with Hangvertisers.

This product is an offering by Mumbai based Condor Advertising, a Direct Marketing Company specializing in Focus Advertising by targeting innovative and eco-friendly marketing solutions.