2008 was a pivotal year for Ahmedabad-based Rohan Desai. It was the year when Rohan completed his MBBS and became a doctor but also got through to IIM-Ahmedabad for a MBA.  Ever since this turn of events, a majority of conversations have revolved around why he decided to do an MBA after becoming a doctor? And my question wasn’t very different.

“My parents are doctors. I entered this field with the flow and never really questioned it, but I was always good with mathematics and analytical situations. I was always more involved with things and systems that worked at scale,” says Rohan. He easily got through CAT and made it to IIM-Ahmedbad, the most prestigious B-school in India. Here, Rohan was exposed to a lot of possibilities and his mind was set on building something for the healthcare sector and doctors at large.

After his MBA, Rohan took a consultancy job for a few years but by the end of 2013, he had made up his mind to start up. But what? Being a doctor with a knack for technology, he was observing how doctors used social media. “I’d often come across doctors posting some breakthroughs they made on Facebook which is not a place one would typically expect such updates,” says Rohan. This was one angle but there was something more basic which was broken – doctors work on  different models (contract based, part time, internships, exclusive contract, etc.) with hospitals and clinics, and there is no consolidated place for these openings.

Thus the idea to open a job portal for doctors was born. There are various specialities and super specialities for doctors. With a very wide category spectrum, a dedicated platform for doctors does make sense. And on top of it, they have the social layer with speciality specific feeds so that it is relevant to every doctor on the platform.


(L to R) Rohan Desai, Binal Doshi, and Kinnar Shah
Keen to explore this idea, Rohan got in touch with Binal Doshi, a doctor friend who also went for MBA to IIM-Kozhikode. She liked the idea.

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